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Is your firm effectively delivering on your business development goals in this new normal?

This year’s restrictions on in-person events—traditionally a key lever in law firm marketing and business development (BD) activity—have made it harder to engage clients, and firms are now having to look at alternative, more virtual approaches to BD, with fee earners leaning on their marketing and BD teams for support.

So how can you make sure that the way your firm delivers BD is effective and delivers on your ambitions?

According to Approaches to Business Development Planning market report, “77% of firms think the response to COVID-19 will have long-term effects on the way their firm approaches business development activities.”

Watch this recording to get real-world BD best practices straight from the BD expert himself, Mo Bunnell of Bunnell Idea Group (BIG). LexisNexis® InterAction® and BIG partnered up to share tips and advice on effective BD that would help guide fee earners in their pursuit of effective business development.



WATCH Recording of Webinar

DOWNLOAD Webinar Presentation

DISCOVER LexisNexis InterAction Strategic Data

READ Q&A with Mo Bunnell: LexisNexis InterAction Teams Up with Bunnell Idea Group

LEARN A 5-Step Guide for Law Marketing Planning in 2021

ASSESS Business Development Maturity Assessment

About the Presenters

Mo Bunnell
Founder, Bunnell Idea Group (BIG)

Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He’s the author of The Snowball System, the host of the video podcast Real Relationships Real Revenue, and the founder of Bunnell Idea Group (BIG). Mo has trained over 15,000 seller-experts at over 400 clients, all over the world. BIG’s clients have used Mo and his team’s GrowBIG® training to give their experts a system for growth that creates raving fans, gives a comprehensive business development framework and is, dare we say, fun to use.

Mo started out his career as an expert himself, passing all the actuarial exams to earn their highest designation: Fellow of the Society of Actuaries. Today, Mo gets most excited working with BIG’s clients that usually fall into two camps: Professional service firms like BCG, King & Spalding, and Sotheby’s; and service-based companies like Aetna, Constellation Energy, and TransUnion.

Mo lives in Atlanta with his wife of nearly 30 years, his two daughters (when they’re home from college), and their miniature donkey, Louie Hamilton.

Scott Winter
Director of Product Management, InterAction

Scott Winter has been a member of the LexisNexis team since 2006. He currently serves as head of product management for InterAction, leading the product management team, overseeing the product roadmap, and engaging customers on product needs. Scott also serves as a senior client engagement manager, working with law firms and other professional services firms to see the value of the InterAction portfolio and implement CRM best practices.

Previously, Scott was a product manager for InterAction, leading the development and global launch of Business Edge. He was also involved in the modernization of IQ and enhancements to Mobility and Core InterAction.