Technology-driven marketing strategy is the key to riding out the economic storm.
Experts agree that it is important to maintain—or perhaps even increase—marketing investments during economic crises, but law firm marketing professionals must make some difficult choices about which specific tactics to prioritize. With precious dollars to spend and the internal pressure amped up to drive new business opportunities, marketers need to zero in on the types of initiatives that will move the needle in the short-term without neglecting long-term brand health.
Learn from the Vice President of Software Solutions and LexisNexis® InterAction® General Manager, Scott Wallingford, with Global Director of Marketing, Meghan Frank, how top legal marketing experts recovered from previous economic crises. They also discussed how to apply these tactics for your firm, plus more tips, strategies, and statistics by top experts—and how they’ve reached success again, stronger than ever.
Vice President & General Manager, LexisNexis Software Solutions
Scott Wallingford is the vice president and general manager of LexisNexis Law Firm Software Solutions business. A versatile global growth leader for software and technology businesses, he brings over 20 years of experience in scaling nascent businesses and revitalizing mature ones. Scott’s career includes senior leadership positions in software, telecommunications, and management consulting across U.S., Europe, and Asia. He holds a degree in electrical engineering from Northwestern University and an MBA in Finance from Duke University’s Fuqua School of Business.
Global Director of Marketing, LexisNexis Software Solutions
Meghan Frank is the Global Director of Marketing for Software Solutions at LexisNexis Legal & Professional, which includes the InterAction Customer Relationship Management, CounselLink Enterprise Legal Management, and Juris Financial Management solutions. She has an extensive background in leading marketing for enterprise technology solutions, focusing on legal technology for most of her career. Meghan holds an MBA from Kellogg School of Management at Northwestern University and a bachelor’s degree in marketing from University of Minnesota.