InterAction Newsletter

MAY 2022


High Growth Study 2022 for Law Firms & Legal Services

The Hinge® Research Institute’s High Growth Study 2022, sponsored by LexisNexis® InterAction®, reveals high growth law firms achieved incredible growth of 37% and increased their profitability by 25%, despite a global crisis that included economic shutdowns and unforeseen industry disruptions in 2021.

Hinge® Research Institute examined the use of marketing automation, KPI tracking, brand differentiation initiatives, SEO, and many other digital initiatives, as well as the marketing spend-to-firm-revenue ratio to identify the key factors for success.

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Take our complimentary BD Maturity Assessment

The InterAction team offers our Business Development (BD) Maturity Assessment to help improve your business development outcomes. After taking the assessment, you’ll understand your firm’s BD maturity, what it means for your BD and growth goals, and how you compare against other law and professional services firms.

This complimentary assessment is designed to get valuable insight into becoming a high growth firm. Determine the next steps to becoming a high growth firm by knowing how to use tools and technology, and create processes proven to work.

Take the assessment today to ensure your firm is on the right path.

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Workshop and Training Courses

InterAction Education Subscription

InterAction Education Subscription provides your firm with 24/7 on-demand, interactive training and reference tools for your fee earners, staff, and InterAction power users. This subscription includes seven modules that detail the functionality and use of every InterAction tool used by both end users and power users. Available online with links that are private to your firm, your users have unlimited access for the duration of your subscription.
Find out more.

InterAction IQ On-Demand

InterAction IQ (IQ) customers have immediate access to a self-paced, interactive training module. This engaging session includes training on configuration, folders, and data change management with a bonus knowledge check. Please note that the module is only available to active IQ customers as part of their maintenance and support services plan. Find out more.

Data Quality Workshop

There is no better time than now to verify the quality of your contacts and lists. This workshop has up to eight hours of private, web-based training, plus data maintenance in your InterAction environment. Our trainers will help you develop strategies to approach your data quality processes efficiently and with focus. Download our data quality brochure to learn more.

InterAction Education On-Demand Modules

Public Virtual InterAction Power User Training Classes

Available year-round, the virtual InterAction Power User training courses are great remote, hands-on training options:

  • InterAction Windows Client: Contacts, Folders & Best Practices for Lists

    This session provides an in-depth review of the Windows Client, contact and folder maintenance in the Windows Client, as well as best practices for managing marketing lists and events. You will learn how folders are created, edited, and saved within your organization’s folder structure, how to create and manage contacts within your folder structure, and how to efficiently use your folders and contacts for your marketing projects and events!

    Targeted Roles: Marketing professionals, data quality managers, business development professionals, and administrators who will be working with or supporting InterAction.

    Learn more >

  • InterAction Windows Client: Managing Data Quality and Data Change Management

    This session provides best practices for managing data quality tools and searches, duplicate contacts and data, and the Data Change Management (DCM) inbox. You will learn how to analyze the contact health in your InterAction system and then create an efficient process to manage your own data quality: minimizing duplicates, maintaining company association, and managing the DCM inbox.

    Targeted Roles: Data quality managers, marketing professionals, and business development professionals who will be entering and editing data or maintaining data quality.

    Learn more >

  • InterAction Administrator: User Accounts, User Groups & Contact Syncs

    This session provides an in-depth review of the InterAction Administrator, as well as managing user accounts and user groups, user contact update and relationship settings, and configuring contact syncs. You will learn best practices for user account and group management, efficiencies for new contact and contact update rules (including Smart Connect), and how to create an efficient sync process.

    Targeted Roles: IT or other InterAction administrators who will be managing the user and group accounts and contact update configurations.

    Learn more >

  • InterAction Administrator: Maintaining Configurations

    This session provides expanded details for configuration and maintenance options available in the InterAction Administrator. You will learn best practices for environment configurations, contact profiles, folder dependency rules, data change management settings, and more.

    Targeted Roles: IT or marketing administrators who will be managing the configuration of various aspects in the database.

    Learn more >

The Key 2022 Trends for Law Firm Business Development

In the live event hosted by Elena Cutri, Director of Education Services at LexisNexis®, Mo Bunnell, creator of GrowBIG® business development (BD) system and trainer of 15,000 seller-experts, shared best practices, tips, and advice on effective BD based on his experiences working with leading global law firms. Catch the recording,* as he also shared his perspectives on what we can expect to see in law firm BD in 2022.

Overcome user adoption challenges with three trends that are standing out in 2022. Read our blog post by Elena Cutri, “The Key 2022 Trends for Law Firm Business Development.”

*A LinkedIn account is required to view the recording.

Watch recording >

InterAction Professional Services

The InterAction Professional Services team is your trusted partner for implementation services, integrations, custom reporting, and more. You’ll get insights on best-practice solutions for overhauling workflows and processes to increase efficiency and productivity. Our team has experts in customer relationship management (CRM) software and client data management processes.

We will work with you to understand and refine your specific objectives and develop a creative solution to meet your needs. Our goal is to build a long-term partnership with your firm to ensure that InterAction is always optimized to support your business, keep you moving forward, and deliver the best possible outcomes.

To learn more about what InterAction Professional Services can do for your business, contact your Account Manager or Client Advisor.

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Nadal: The numbers and beyond. Business lessons we can learn from the new tennis G.O.A.T.

To thrive in a changing market, businesses plan their objectives to not only rely on their strengths but also assess their weaknesses. In our recent blog post, we look at Rafael Nadal’s journey as the new tennis G.O.A.T. (Greatest Of All Time). His rise to the top of the Grand Slam list offers up some valuable insights—for tennis, business, and in life.

Nadal and his team invested his time and training efforts into his challenges and shortcomings, with the right process and management in place.

And the same goes in business: ongoing investment should address areas that lack focus. Deal with the problem at hand—strategize on immediate goals and work on staying in the moment.

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Monthly updates

Every month, we release a product update that informs you of the latest InterAction capabilities. Check out the latest InterAction updates here. You can read the updates on the resources page monthly.

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We’d love to hear from you

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InterAction Resources

Visit us for more blog posts, success stories, and helpful resources.