InterAction Newsletter

APRIL 2021

Is Your Firm High Growth?

How you operate and grow your firm’s business is up to you. But your path to success still requires assessment, correction, analysis, and adjustment—year over year. To build a path to greater maturity that helps you reach your business goals, you first need to understand and measure where your firm stands now.

Taken by top firm leaders to get insight into becoming a high growth firm, start the assessment to help you determine the next steps to becoming a high growth firm.

How we bring in new business continues to change and evolve—find out how to build a path to business development (BD) success. Read our blog post by Meghan Frank, “Successful Business Development in the Changing Legal Industry.”

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Empower Your Business Planning and Development

Implementing a successful BD strategy also means aligning the entire firm on objectives with clear communication about goals, marketing initiatives, and details about work that’s in the pipeline. Did you know that LexisNexis® InterAction® can empower your firm to work in a collaborative environment for a greater return on your marketing investments?

With the InterAction business planning and pipeline management tools that are designed to meet the needs of firms like yours, you can define, plan, and track your pipeline, with the visibility and insights you need to help you meet your firm’s BD goals.

Learn more >


Workshop and Training Courses

InterAction Education Subscription

InterAction Education Subscription provides your firm with 24/7 on-demand, interactive training and reference tools for your fee-earners, staff, and InterAction power users. This subscription includes seven modules that detail the functionality and use of every InterAction tool used by both end users and power users. Available online with links private to your firm, your users have unlimited access for the duration of your subscription. Find out more.

InterAction IQ On-Demand

InterAction IQ (IQ) customers have immediate access to a self-paced, interactive training module. This engaging session includes training on configuration, folders, and data change management with a bonus knowledge check. Please note that the module is only available to active IQ customers as part of their maintenance and support services plan. Find out more.

Data Quality Workshop

There is no better time to verify the quality of your contacts and lists than the beginning of each quarter. This workshop has up to eight hours of private, web-based training, plus data maintenance in your InterAction environment. Our trainers will help you develop strategies to approach your data quality processes efficiently and with focus. Download our data quality brochure to learn more.

InterAction Education On-Demand Modules

Public Virtual Core InterAction Training by Role

Available all year round, here are the virtual Core InterAction training course bundles that are great remote, hands-on training options:

InterAction Expands Partnership with a Global Firm

Am Law 50 firm Akin Gump has expanded their 14-year partnership with InterAction. With 20 offices around the world, Akin Gump will transition to the hybrid cloud to leverage all the new technology and features InterAction has to offer. Read the full press release to discover why they continue to choose InterAction as their CRM and business development partner after a competitive market review and analysis.

“We will be leveraging advanced integrations with leading solutions in areas such as email marketing, alumni management, experience management, and more,” said Aleisha Gravit, Chief Marketing and Business Development Officer for Akin Gump. “Our goal is to build a streamlined interface that provides our lawyers with insight on every current and potential client from a holistic view with centralized data.”

Read the full press release to discover why Akin Gump chooses InterAction as its CRM solution partner.

Read now >

Data Analytics – the Holy Grail for Business Development

If 2020 highlighted the importance of adaptability to changing client and market demands, 2021 has accelerated the acceptance of flexibility and a digital approach to business development.

As more and more firms embrace data-driven business operations, this will prompt an active improvement in processes. Teams will use business development-led data insights from their client management systems to uncover new connections and opportunities.

"Data is genuinely the lifeblood of any organization today." Check out this Mintr article that features InterAction Director of Product Management, Scott Winter, as he takes a peek into the digital future of business development.

Read now >

Data Quality Services from InterAction

Your most important clients rely on you and your staff to know and understand the intricacies of your working relationship. To ensure that your staff can count on your data to support the business, InterAction Data Quality Analysts are available now to discuss your data projects and help get your data quality back on track.

Don’t risk the validity, accuracy, and consistency of your data any longer. Get data quality services from the experts who know your InterAction CRM software best. Download our InterAction Data Quality Services brochure now to learn more about what our Professional Services Consultants can do for your critical client data.

Download brochure >

Master Effective BD Skills

You can learn new BD techniques that are effective today, whether you’re already a marketing professional or a lawyer at a firm.

Start learning, with a complimentary recorded presentation delivered by expert, Mo Bunnell, founder of the Big Idea Group (BIG), perfect for BD professionals looking to expand their own skills and use a tool to help coach other lawyers. Within this presentation and toolset, you will learn how to combine behavioral science with CRM technology that will help you manage your opportunities, manage your relationships, and manage yourself.

Learn more >

Podcast: Big Law’s Biggest Marketing Challenges at 4 The Record

Listen in as Meghan Frank, Global Director of Marketing at LexisNexis® Software Solutions, is interviewed at 4 The Record to discuss how adapting in a changing business environment means that harnessing data is a big part of “new world” marketing. Many legal departments spent the first part of the pandemic just trying to find new ways to connect with their customers, but as time wore on, it became clear that data-driven business development was going to push traditional marketing out of the way. By nature, law firms are siloed organizations, so the pandemic has sped up the drive toward operational maturity. Check out the podcast episode here.

Listen now >

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We’d love to hear from you

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InterAction Virtual Events and Resources

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