Experts agree that it is important to maintain—or perhaps even increase—marketing investments during economic crises, but law firm marketing professionals must make some difficult choices about which specific tactics to prioritize. With precious dollars to spend and the internal pressure amped up to drive new business opportunities, marketers need to zero in on the types of initiatives that will move the needle in the short-term without neglecting long-term brand health.
Let’s continue the conversation
We believe CRM should be a strategic tool that empowers what you do, so let us show you how LexisNexis® InterAction® can help you:
Schedule a 1:1 meeting with one of our experts to explore the ways we can work together to help your firm meet its growth goals.
Resources