According to InterAction’s 2017 Law Firm Marketing and Business Development Survey, only 16% of attorneys have dashboards that show the health of their pipeline, who they should contact, relationship risks, and BD activities. Stay one step ahead with InterAction® Business Edge. See which opportunities you win and which ones you lose (and to whom), broken down by practice group, origination source, or other criteria important to you.
Researching recent win/loss data is easy using the Opportunity Outcome Overview Dashboard. In this Opportunity Outcome Breakdown pie chart, it’s easy to determine that 33 opportunities were won because of strong existing relationships, more than any other factor. Using this information, it’s a cinch to prioritize. For example, making a strong investment in onsite attorney visits could replicate this success in the next quarter.
From the Tasks Details Dashboard, it’s easy to use filter features to focus on the assignees for open tasks from the M&A practice group. In this example, Hema is overloaded with incomplete tasks. This could prompt a meeting with the business development manager to create a more balanced approach to project management.